Mohamed Mensi

Account Strategist | Digital Marketing & Growth Optimization Specialist
Le Bardo, TN.

About

Results-driven Account Strategist and Digital Marketing professional with expertise in full-funnel campaign optimization, paid ads management, and growth strategy. Leverages data-driven insights and A/B testing to maximize ROAS, lower CPA, and drive significant client revenue within dynamic digital ecosystems. Currently advancing expertise through an MSc in Computer Science, combining technical acumen with a passion for customer-centric marketing to deliver measurable business impact.

Work

Cognizant
|

Account Strategist

Tunis, Tunis, Tunisia

Summary

Drives client success and revenue growth by optimizing Snapchat's full advertising ecosystem and transforming platform potential into measurable business results.

Highlights

Strategized and executed full-funnel campaigns, enhancing client awareness, consideration, and conversion rates across Snapchat's advertising ecosystem.

Managed and optimized client account portfolios, improving eCPM and CPA while maximizing budget efficiency and platform adoption.

Pitched innovative Snapchat products, successfully increasing client ROI and driving platform adoption through strategic recommendations.

Led strategic client meetings, providing data-driven insights and actionable recommendations to foster growth opportunities and optimize campaign performance.

Cultivated strong client relationships through performance reviews and strategic check-ins, translating complex metrics into actionable insights for continuous growth.

Vista
|

Customer Care Specialist

Lac 2, Tunis, Tunisia

Summary

Ensured exceptional customer experiences for global clients through personalized support and design service guidance, excelling in remote corporate environments.

Highlights

Guided global clients through complex design services and print solutions, ensuring high-quality project delivery and client satisfaction.

Maintained high customer satisfaction scores by providing empathetic and solution-focused communication in a remote setting.

Resolved over 90% of order and account issues efficiently using CRM systems, minimizing client downtime and enhancing service delivery.

Documented key customer insights to continuously improve service quality and refine support processes for future enhancements.

Adapted seamlessly to a remote-first corporate culture, maintaining high productivity and collaborative effectiveness within a distributed team.

Concentrix
|

Customer Support Advisor

Le Kram, Tunis, Tunisia

Summary

Delivered exceptional customer support through empathetic communication and efficient problem-solving, transforming complex inquiries into positive user experiences.

Highlights

Resolved diverse customer inquiries with a 95% first-call resolution rate, ensuring high customer satisfaction and efficient service delivery.

Leveraged CRM systems to streamline issue resolution, reducing average handling time by 15% and improving overall operational efficiency.

Adapted communication style to diverse client needs, enhancing client engagement and understanding across various demographics.

Consistently maintained high customer satisfaction scores through a commitment to service excellence and proactive problem-solving.

Apex Shop
|

Media Buyer / Digital Marketing Specialist

Bardo, Tunis, Tunisia

Summary

Strategically managed and optimized advertising budgets across Meta platforms to drive targeted traffic and maximize return on ad spend (ROAS).

Highlights

Launched, monitored, and A/B tested ad campaigns, optimizing key metrics (CPC, CPA, CPM) through real-time data analysis to enhance performance by 20%.

Efficiently allocated advertising budgets across multiple campaigns and ad sets, achieving sales and conversion objectives with a 15% improvement in ROAS.

Collaborated with creative and product teams to align ad content with target audiences, increasing campaign effectiveness and engagement by 25% across Meta platforms.

3S Standard Sharing Software
|

Mobile Application Developer

Ech-Charguia, Tunis, Tunisia

Summary

Developed a fully functional ride-hailing and carpooling mobile application using Flutter and Firebase, delivering a high-quality user experience.

Highlights

Built and successfully launched a cross-platform ride-hailing and carpooling mobile application using Flutter, achieving a seamless user experience.

Integrated Firebase for robust backend services, including authentication, real-time database, and secure cloud storage, ensuring application scalability.

Collaborated effectively with cross-functional teams, achieving all key project milestones 10% ahead of schedule.

Adapted to agile workflows, enhancing time management and iterative development skills to deliver continuous improvements and high-quality features.

Freelance Project
|

Web Application Developer

Ech-Charguia, Tunis, Tunisia

Summary

Developed a dynamic budget tracking and planning web application using Angular, Node.js, and MongoDB, focusing on intuitive UI and robust data handling.

Highlights

Engineered a responsive Angular front-end, improving budget visualization and user interaction by 30% for efficient financial management.

Developed and integrated robust RESTful APIs with Node.js, ensuring seamless application logic and efficient data operations.

Designed and managed MongoDB database schemas, ensuring secure and scalable data storage for critical financial information.

Implemented comprehensive features for income/expense tracking, financial goal setting, and report generation, enhancing user financial control.

CERI - Compagnie Eurafricaine de Réalisation Industrielle
|

Project Support Coordinator

Ech-Charguia, Tunis, Tunisia

Summary

Supported planning and execution phases of large-scale industrial projects, contributing to efficient project workflows within a dynamic engineering environment.

Highlights

Assisted in monitoring industrial project timelines and milestones, contributing to a 10% improvement in on-schedule delivery rates.

Coordinated effectively between diverse project teams, facilitating streamlined workflows and improving inter-departmental communication.

Prepared comprehensive technical documentation and project progress reports, enhancing transparency and stakeholder communication.

Ulmus Technologies
|

Junior Web Developer

Centre Urbain Nord, Tunis, Tunisia

Summary

Led the development and launch of the company's official WordPress website, focusing on responsive design and optimal user experience.

Highlights

Developed and launched the official company website using WordPress, achieving a 25% improvement in responsive design and user experience metrics.

Customized WordPress themes and plugins, enhancing website functionality and meeting specific business requirements by 15%.

Collaborated with team members to implement design feedback, resulting in a 20% increase in user engagement post-launch.

Linedata
|

Software Database Developer

Centre Urbain Nord, Tunis, Tunisia

Summary

Engineered and optimized backend database systems using Python and Flask to support scalable business applications within a professional, team-oriented environment.

Highlights

Designed and engineered efficient database schemas using Python and Flask, optimizing data workflows and improving system performance by 15%.

Collaborated on scalable software solutions, delivering features that met 100% of specified business requirements.

Enhanced problem-solving abilities by actively participating in cross-functional Scrum teams, contributing to timely project delivery.

Gained practical experience with full-stack development principles and project lifecycles, applying best practices in a professional setting.

Education

Woolf
N/A, N/A, N/A

Master of Science (MSc)

Computer Science: Software Engineering

Higher Institute of Technological Studies of Charguia (ISET Charguia)
N/A, N/A, N/A

Bachelor of Technology

Computer Science

Languages

English
French
Arabic

Certificates

Career Essentials in Software Development

Issued By

Microsoft and LinkedIn

Docker Foundations Professional Certificate

Issued By

N/A

Career Essentials in GitHub Professional Certificate

Issued By

N/A

Atlassian IT Service Management (ITSM) Professional Certificate

Issued By

Atlassian

Career Essentials in GitHub Copilot Professional Certificate

Issued By

N/A

Skills

Digital Marketing & Growth Strategy

International Sales, E-Commerce, Full-funnel Digital Marketing, Paid Ads, Growth Strategy, Campaign Optimization, A/B Testing, ROAS, CPA, eCPM, Budget Optimization, Client Relationship Management, Data-driven Insights, Snapchat Ads, Meta Platforms (Facebook, Instagram, WhatsApp).

Software Development

Cross-platform Development, Flutter, Firebase, Angular, Node.js, MongoDB, Python, Flask, WordPress, RESTful APIs, Database Design, Scrum, Agile Methodologies, Full-stack Development, Mobile Application Development, Web Application Development, GitHub, Docker, ITSM.

Customer Relations & Support

Customer Care, Empathetic Communication, CRM Systems, Problem Solving, Client Advocacy, Service Quality Improvement.